Why Blog for PR? The Top 4 Benefits of Blogging

Why Blog For PR?

According to a report at the Web 2.0 conference there are now over “4.1 million blogs around the world with a new blog created every 7.4 seconds”. However, there are only about 5000 company blogs. That leaves a lot of room for you to stake your niche and gain valuable exposure. Blogosphere engagement is the process of connecting, participating and interacting with blogs and bloggers that are relevant to your value proposition. Put in simple terms, blogosphere engagement is the act of getting influential bloggers to talk about your brand.

1. Personalization:

Perhaps the single most powerful aspect of blogs is the personalization aspect. The writer is a real person, putting a human face on what might otherwise be perceived as a unknown and distant company. Blog writer provides a personal link to the company.

2. Value Added:

Provide customers with direct response to help increase return visits and boost the ROI.

3. Media Exposure:

The news media are constantly on the lookout for potential news stories. By writing about your industry, reviewing products, providing company news, and commenting on various business and economics issues, your blog is a ready source of news stories.

4. Cost Effective:

Blogging is a very low maintenance and cost approach to PR and the benefits are gained on multiple levels which reach from customer service, brand awareness, sales and so on.

Category Blogging, Search Engine Marketing, Viral Marketing | Tags: , , —
October 23, 2009

Search Engine Optimization Explained – Meta Title Tag – Meta Description

Meta Data: Title

Description: Title tags are definitely one of the “big three” as far as the algorithmic weight given to them by search engines; they are equally as important as your visible text copy and the links pointing to your pages – perhaps even more so. Yet, even though this has been common knowledge among SEO professionals for at least 10 years, it is often overlooked by webmasters and others attempting to optimize their websites for targeted search engine traffic.

Here the three main purposes:

  • Pefines a title in the browser toolbar
  • Provides a title for the page when it is added to favorites
  • Displays a title for the page in search-engine results

How to us: We have a video for the George Foreman 360 Grill and we want to use as our subject. When writing the Title, the most import information will be read left from right and typically can target around 3 phrases.

Example to promote the 360 Grill keyword:

1. 360 Grill by George Foreman Recipe Video

360 Grill Target #1 by George Foreman Target#2 Recipe Video Target#3

Example to promote the George Foreman 360 Grill keyword:

2. George Foreman 360 Grill Recipe Video

George Forman 360 Grill Target#2 Recipe Video Target#3

Meta Data: Description

Description: This meta data will support the title. It will be the 2nd most important information you will be filling out which will be the main supporting information that viewers will see.

How to us: Target 1-3 heavily-searched terms/phrases in the meta-description. The good rule of thumb is to write the most important phrases 1st and then try to have individual words which are apart of those keyword phrases stated again to support them. There will be a fine line between spamming a sentences and making it readable.

Example to promote the 360 Grill keyword and secondary keyword Recipe:

The 360 Grill by George Foreman was used by Chef John Smith. He is making delicious Chicken Quesadillas recipe. The 360 indoor electric grill makes this recipe fast and easy.

Category Blogging, Search Engine Optimization | Tags: , , —

Social Bookmarking Explained

What is Social Bookmarking?

Social bookmarking is a method in which users share, organize, and manage bookmarks of web resources. The trend itself has taken off because of how search engines evolved in judging data and catering to traffic trends based visitor algorithms.

Benefits of Social Bookmarking

1. Indexing:
The quickest way to have a website or particular page indexed into search engines without the search engine having to come to you.

2. Traffic Generation:
The links that will be submitted will generate traffic. Since you will also be tagging (or submitting them with meta-data (keyword), the traffic will also be targeted to users trying to find similar information.

3. Personal Branding:
Most of the social bookmarking sites like StumbleUpon also give you the opportunity to develop your own page on their site. This is more like a more developed profile that you can use to list all your Brand web pages, post links to your sites and even publish content on any topic about the brand that you may be involved in.

4. Quality Backlinks:
Creating inbound links with relevant information will help point visitors back to the site thus showing the search engine how popular the site is which will increase the results. Think of the main site as the Sun and the planets are the sites that are back linking. The Sun will be the most powerful because it is the source of which is pulling them inward.

Category Search Engine Marketing, Viral Marketing | Tags: , —
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