Why Blog for PR? The Top 4 Benefits of Blogging
Why Blog For PR?
According to a report at the Web 2.0 conference there are now over “4.1 million blogs around the world with a new blog created every 7.4 seconds”. However, there are only about 5000 company blogs. That leaves a lot of room for you to stake your niche and gain valuable exposure. Blogosphere engagement is the process of connecting, participating and interacting with blogs and bloggers that are relevant to your value proposition. Put in simple terms, blogosphere engagement is the act of getting influential bloggers to talk about your brand.
1. Personalization:
Perhaps the single most powerful aspect of blogs is the personalization aspect. The writer is a real person, putting a human face on what might otherwise be perceived as a unknown and distant company. Blog writer provides a personal link to the company.
2. Value Added:
Provide customers with direct response to help increase return visits and boost the ROI.
3. Media Exposure:
The news media are constantly on the lookout for potential news stories. By writing about your industry, reviewing products, providing company news, and commenting on various business and economics issues, your blog is a ready source of news stories.
4. Cost Effective:
Blogging is a very low maintenance and cost approach to PR and the benefits are gained on multiple levels which reach from customer service, brand awareness, sales and so on.