Search Engine Marketing, Social Marketing

The monthly management can be a very broad topic and can be fine tuned over and over again. However, if you start with just the base 3 main social websites, social bookmarking and management of analytical data, it can be very effective way to boost traffic and as time goes by the mountain just gets bigger and bigger.

The work involved in building the social websites will be as follows:

Set up:

1. Account setup (Facebook, Twitter, LinkedIn)

2. Aggregating the accounts:

You can have blog post content automatically into the social accounts. There are a few ways to do this based on what accounts you have to use.

Example:

a. Facebook

Has a feature in notes that feeds in blog post when using WordPress CMS.

b. LinkedIn

Has a built-in feature that feeds in blog posts when using WordPress CMS.

c. Twitter

You can use www.ping.fm to deliver the post from your wordpress CMS to twitter. There also plug-ins for wordpress that can do this for you.

So for the main three accounts you have a few different options to go from and depending on the social marketing strategy you would work up a formula.

The one thing you need to make sure about is the campaigns do not overlap and have double post.

Monthly maintenance:

This would be based on the amount of post that need to be done a week. I have streamlined much of the process by using free tools such as ping.fm, hootsuite, twitterfeed. Content is always key. The more you produce, the more your site will be considered relevant and important to the search engines. The other kicker will be the inbound links which shows how many sites find your information more important then others.

To jump start a site’s traffic you will need to do social bookmarking. The social websites are a form of communicating a brand. Social bookmarking is a way of targeting the consumer and allowing them to promote and spread the brand. This will feed inbound links further making sure the site’s content is considered relative and important.

An account will have to be created for the following:

Main aggregator I use.

onlywire.com

Feeds to any of the following:

(Accounts will have to be created for each one)

Ask

Bebo

Bibsonomy

Blinklist

BookmarkSync

Connotea

Delicious

Digg

Diigo

Facebook

Fark

Faves

FriendFeed

Google Bookmarks

Hi5

Jumptags

LinkaGoGo

Mister Wong

Mixx

Multiply

MySpace

Newsvine

Plaxo

Plurk

Propeller

Reddit

Simpy

Slashdot

Spurl

Stumbleupon

Tumbl

Twitter

Yahoo Bookmarks

So the process of maintenance would be as follows:

1. Build Content

2. Add post and search engine optimize page.

3. Check social sites for posted materials.

4. Social Bookmark urls to various SBM sites with one tool 5. Analyze traffic and data with Google Analytics and Web developer tools provided by the search engines.

5. Last but not least (Monitor any type of feedback and follow up).