Client / Client contact information:
Name, phone number and email address for the person or the team on the client side.

Project:
Example: “New campaign to test “CitiClick” for Citibank.”

Prepared by:
Name, phone number and email address for the person or team members who are responsible for writing the brief.

1 Background / Overview:

What’s the big picture? What’s going on in the market? Anything happening on the client side that the creative team should know about? Any opportunities or problems in the market?

This is where you introduce the project to the creative team. You’ll go over this again in the briefing session, but write it down as well.

For an overview, state, “Who is the ad talking to, and what is the one main thing we want to say?”

Example: This is a test campaign to a selection of Citibank customers. We want them to try Citibank’s new “CitiClick” – which is available as an app and a widget – that makes online purchases easier and more secure – and we’ve got a $1 pizza offer to get them started.

2) What is the objective, the purpose of the ad?

A concise statement of the effect the ad should have on consumers. Typically expressed as an action. And focused on what the ad should make them think, feel, or do.

Example: We want people to download the free application and use it within 10 days to buy the special offer, a $1 family size pizza from Papa John’s.

3) Target audience: who are we talking to?

The more precise and detailed the better. Go beyond age and sex to describe demographics and psychographics. Explain how the audience currently thinks, feels and behaves in relation to the product category, the client’s brand, and the client’s specific product or service. > See consumer involvement theory.

Example: This campaign will be aimed exclusively at existing Citibank customers in three test markets: Sacramento, CA, Houston, TX, and Washington DC.

The primary target will be segments of our customer database: male and female, 20 to 35 YO, with at least one Citibank credit card. The target will be approximately 70% married, with combined HH incomes of $85k on average.

This audience is comfortable with new technology, and quick to test new smart phone apps or widgets that leverage their time. They like to be among the first to have the latest and greatest electronics. They make multiple online purchases monthly. We will call our representative persona “Joe”.

4) What’s the single most important thing to say?

What’s the single most persuasive or most compelling statement we can make to achieve the objective?

This should be a simple sentence. No more than a few sentences if absolutely necessary. Avoid generalities.

Example: “Joe – CitiClick will simplify and speed all of your online purchases, while providing increased security.”

5) What are the supporting rational and emotional ‘reasons to believe and buy?’

Explain why the consumer should believe what we say, and why they should buy.

Include all the major copy points, in order of relative importance to the consumer. In other words, ‘What else can we say and show to achieve the objective?’

Example:

1) It’s free, from Citibank – your trusted financial partner.

2) Get a PJ pizza for $1.

3) Backed with a 100% purchase protection guarantee.

4) It has earned rave reviews from real users. (See attached quotes.)

5) Takes just seconds to select from multiple pre-personalized download options via your online account.

6) What else will assist creative development?

Here’s where you can include consumer insights, a description of the brand personality, positioning tag lines, creative thought starters, terms of the direct response offer, result expectations, and mandatory elements such as the logo and Web address.

Be sure to include sources for additional research information, customer quotes, and certainly at least one consumer insight.

- User quote: “I see. I want. I click. I get.”

- More info: Call Bill in research 555 8888 for full research report.

- Insight: “People don’t like to input their credit card and shipping details over and over when making online purchases. But they also don’t like feeling their credit card information is vulnerable to theft.”

7) Schedule: What do we need from the creative team? When do we need it?

Provide all details on media, size and color – for both the initial concepts and finished art. Example:

1) Date _________initial creative review of rough pencil sketch ideas.

2) Date _________review revised creative. Half size, with color, hand or computer created.

3) Date _________final internal creative presentation. Same finish as previous round.

4) Date _________client creative & media presentation. Full size, full color. Hand or computer created.

5) Date _________ print ads delivered to publication.

> A client services check list

[ ] Do we have sufficient reference sources: previous ads, brochures, competitor ads, books, videos or Web sites?

[ ] Do we have contact info / links to people, research or resources that can help the creative team?

[ ] Do we need a supplemental brief / info for a long format, social media, direct response, or new business pitch project?

[ ] Is it clear from the client what must be in the communication, and what might be in the communication? What are the client requirements versus client preferences?

[ ] Do we represent the client’s issues, concerns, wishes?

1. Project start
   1. Identify key stakeholders
   2. Prepare for Kickoff meeting
   3. Kickoff meeting with primary key stakeholders
   4. Document Kickoff meeting results and assigned actions
   5. MILESTONE: Establish site owner, business requirements and project team

1. Discovery
   1. Benchmark appropriate industry sites for features, usability & design
   2. Gather industry interactive data
   3. Pool appropriate consumer research
   4. Assess performance of current site
   5. MILESTONE: Review findings with core team

1. Creative Brief
   1. Create Creative Brief
   2. Site owner review of Creative Brief
   3. Revisions to Creative Brief
   4. MILESTONE: Site owner review and signoff of Creative Brief

1. Requirements
   1. Create Detailed Functional Requirements
   2. Stakeholder review #1 of Requirements
   3. Revision #1 to Requirements
   4. Stakeholder review #2 of Requirements
   5. Revision #2 to Requirements
   6. Stakeholder Review #3
   7. MILESTONE: Site owner signoff of Requirements

1. Use Cases
   1. Create Use Cases
   2. Core team review #1 of Use Cases
   3. Revision #1 to Use Cases
   4. Core team review #2 of Use Cases
   5. Revision #2 to Use Cases
   6. Core team review #3 of Use Cases
   7. MILESTONE: Site owner / core team signoff of Use Cases

Phase 2: Information Architecture, Design and Implementation

1. Information Architecture and Navigation
   1. Create Information Architecture and Navigation
   2. Internal review of Information Architecture and Navigation
   3. Revisions to Information Architecture and Navigation
   4. Stakeholder review of Information Architecture and Navigation
   5. Revisions to Information Architecture and Navigation
   6. MILESTONE: Site owner review and signoff of Information Architecture and Navigation

1. Wireframes
   1. Create Wireframes  
   2. Core team review of Wireframes
   3. Revisions to Wireframes
   4. Site owner review #1 of Wireframes
   5. Revisions #1 to Wireframes
   6. Site owner review #2 of Wireframes
   7. Revisions #2 to Wireframes (document in Visio)
   8. MILESTONE: Site owner review and signoff of Wireframes

1. Creative Design Comps
   1. Create up to 3 Creative Design Comps
   2. Core team review of Creative Design Comps
   3. Revisions to Creative Design Comps  
   4. Site owner review #1 and select of one Creative Design Comp
   5. Revisions to selected Creative Design Comp
   6. Site owner review #2 of selected Creative Design Comp
   7. Revisions to selected Creative Design Comp
   8. MILESTONE: Stakeholder review and signoff of Creative Design Comp

1. Design Templates and Creative Assets
   1. Create Design Templates   
   2. Produce Creative Assets  
   3. Internal review of Design Templates and Creative Assets
   4. Revisions to Design Templates and Creative Assets
   5. Site owner review of Design Templates and Creative Assets
   6. Revisions to Design Templates and Creative Assets
   7. MILESTONE: Stakeholder review and signoff of Design Templates and Creative Assets

1. Style Guide 
   1. Create Style Guide   
   2. Internal review of Style Guide  
   3. Revisions to Style Guide
   4. MILESTONE: Stakeholder review and signoff of Style Guide

1. Content Development
   1. Build content outline
   2. Site owner review of content outline #1
   3. Revisions to content outline
   4. Site owner review of content outline #2
   5. Revisions content outline
   6. MILESTONE: Content owner review and signoff of content outline
   7. Build copy deck based on outline
   8. Site owner review copy deck #1
   9. Revisions to copy deck
   10. Site owner review of content outline #2
   11. Revisions copy deck
   12. MILESTONE: Content owner review and signoff of copy deck

1. Technical Implementation
   1. Install and configure infrastructure software
   2. Install and configure E-commerce software
   3. Install and configure CMS software  
   4. Fulfillment partner integration
   5. Specify fulfillment requirements
   6. MILESTONE: Launch test site

1. Website Functionality Development and Integration
   1. Develop and integrate product list import
   2. Develop and integrate order management, inventory and fulfillment interfaces
   3. Develop and integrate product pricing and merchandising functions
   4. Develop and integrate site analytics and commerce reports
   5. Develop and integrate new page templates
   6. Test and debug page templates
   7. MILESTONE: Website functionality development and integration complete

Phase 3:  Quality Assurance, Content Build and Launch

1. System testing and debugging
2. Content and catalog build and merchandising implementation
3. MILESTONE: Launch of Finished website

I have been using paid services for online project management and recently did a post on a few of them. Well I have some good news on a great find. Manymoon.com is really a great tool and it is FREE! They do have a paid version. However, that is for SSL and larger storage.

What can you use the application for?

Manymoon.com is an online project collaboration tool. Built on a social networking model, the site offers a complete online project management tool that supports unlimited users. The easy to use web interface allows users to create projects, assign tasks and track progress. Members of a project can easily update others about what they are working on by creating a Bulletin. Members can view a summary of all the Bulletins for a given project to track the progress of other members assigned to the project. The site offers integration with Google Calendar – you can tie your tasks and deadlines to your Google Calendar from within the application, and Google Docs – you can upload documents to your project directly from Google Docs. The Manymoon site offers a convenient top menu bar for navigation. The entries on the menu bar include Home (a user can view a summary of their projects and tasks and view all of the Bulletins related to a project), Profile, Connections (other project members), Create Project and Create T

ask. When Create Project is selected, the user is prompted for a description and given the option to invite Connections to the project. Next, the user is prompted to Create one or more tasks and assign them to Connections. Once a project is created, a summary of all of its activity can be seen under My Projects on the user’s Home page.

What are the differences to other applications?

There are many competitors to Manymoon.com. They include Office Live Workspace and Basecamp. The main difference between Manymoon and the other online project management tools is the social networking model that Manymoon is built on. The Manymoon application has a social networking look and feel, with the Bulletin and Update features offering information in a format more similar to Twitter or Facebook than most project management tools. Both Office Live Workspace and Basecamp are more established and have many more users than Manymoon.

How does the application look and feel to use?

Manymoon has a very clean and uncluttered look. Navigation is intuitive and obvious, and page loads happen quickly. File uploads and downloads are also quick. The interface is very user friendly, with only a very small learning curve involved in using the site. There is no advertising displayed on the site.

How does the registration process work?

Registration for a basic account at Manymoon is free. The registration process asks for first and last name, email address and password. Validation of the email address is required. For premium membership payments, the site accepts PayPal only. PayPal accepts Visa, Mastercard, American Express and Discover cards.

What does it cost to use the application?

A basic membership to Manymoon is free, and entitles the user to unlimited tasks, unlimited projects, unlimited users, Google Apps integration and document uploads. Storage space is limited to 5MB, however. There are two levels of premium membership available – Pro and Team. The Pro membership costs $5.00 per month per user and adds SSL encryption of data and up to 3GB of storage per user. The Team membership costs $10.00 per month and increases the storage limit to 5GB (shared by the team), and adds a custom logo display, a custom login page, and administrative tools.

Who would you recommend the application to?

Manymoon is recommended to anyone who could use a free or inexpensive project management tool that is easy to use. Small projects can be successfully managed using a free account, and prices are very reasonable for the premium memberships, which allow for much larger projects to be managed. The site is very easy to use, almost as responsive as a dedicated desktop application, and works well with Google Apps.

Manymoon Features

1. User can easily create unlimited projects and invite people to join
2. Tasks can be easily created and assigned to project members
3. Bulletin feature gives an overview of all of the project members’ progress
4. Integrates with Google Calendar and Google Docs
5. Small projects can be managed using a free account
6. Price for premium membership for larger projects is reasonable
7. The application and site are very responsive and easy to use

To enter, submit a picture showing the single best thing about your town, along with a title and a description of 1,000 characters or less describing why you chose that picture. There are three categories to choose from, Reasons To Visit, Events and Festivities, and Hometown History.

Judges are looking for originality, how the entry inspires others to visit, and whether the photo does a good job of showcasing the Town.

The grand prize is a party for the town you love, including a performance by the band “Love and Theft,” appearances by ABC daytime television stars, and more. The winner will also receive $10,000 cash for him- or herself. The prize is worth a total of $40,000.

Entry into the Single Best Town Contest is open to residents of the contiguous US aged 18 and above. Enter once before February 28, 2010.

Related Articles:

• Sweepstakes with Prizes Worth $30,000+
• Cash Sweepstakes
• More Creative Contests to Enter

Share the Best Part of Your Town to Win a $40,000 Prize from Disney originally appeared on About.com Contests & Sweepstakes on Wednesday, February 3rd, 2010 at 20:41:16.

Here is a free restaurant website template I pulled out of the closet. It would go good with an Italian or French restaurant. The file is in PSD format with layers. Please post comments if you download.

Thanks,

Judd

Download File Here

I love the Avatar movie. I saw it with my son Laim and he wanted me to put it on my screen (Kids have great ideas). There are 3 flavors. Multiple large monitors,  standard and a wide single.

Enjoy!

Judd

Get all 3 zipped up here!

I have an old web site template that might be of use to someone in the real estate industry. It is in PSD format and free to use. You will need to swap out the info and photos, but it is a good starting point. If you need any services to build out in code, do not hesitate to call.

561.254.5990

Download