Kay’s Auto Insurance is a partner of Progressive ‘s Drive program. The goal was to make a feminine name into a elegant yet biker feel. Sounds easy, but it was difficult at first. So Vain, the print director. Decided to head into one of the local biker watering holes and drew up the icon on a bar napkin, which came out beautiful. We worked on the every aspect of their advertising which includes 4 part ad and mailer campaign, web site design, logo design, and event materials. Specail thanks to Leslie and her team for working with us in 2006.