Meta Data: Title
Description: Title tags are definitely one of the “big three” as far as the algorithmic weight given to them by search engines; they are equally as important as your visible text copy and the links pointing to your pages – perhaps even more so. Yet, even though this has been common knowledge among SEO professionals for at least 10 years, it is often overlooked by webmasters and others attempting to optimize their websites for targeted search engine traffic.
Here are the three main uses:
- Pefines a title in the browser toolbar
- Provides a title for the page when it is added to favorites
- Displays a title for the page in search-engine results
How to us: We have a video for the George Foreman 360 Grill and we want to use as our subject. When writing the Title, the most import information will be read left from right and typically can target around 3 phrases.
Example to promote the 360 Grill keyword:
1. 360 Grill by George Foreman Recipe Video
360 Grill Target #1 by George Foreman Target#2 Recipe Video Target#3
Example to promote the George Foreman 360 Grill keyword:
2. George Foreman 360 Grill Recipe Video
George Forman 360 Grill Target#2 Recipe Video Target#3
Meta Data: Description
Description: This meta data will support the title. It will be the 2nd most important information you will be filling out which will be the main supporting information that viewers will see.
How to us: Target 1-3 heavily-searched terms/phrases in the meta-description. The good rule of thumb is to write the most important phrases 1st and then try to have individual words which are apart of those keyword phrases stated again to support them. There will be a fine line between spamming a sentences and making it readable.
Example to promote the 360 Grill keyword and secondary keyword Recipe:
The 360 Grill by George Foreman was used by Chef John Smith. He is making delicious Chicken Quesadillas recipe. The 360 indoor electric grill makes this recipe fast and easy.
