When designing websites, ask yourself the following question, “What kind of results are you ultimately looking for?” What I’m talking about here are the types of designs that are so high functioning that clients fall in love because the a real business problem is solved by the project, and their bottom line has received a positive impact. These type of better results, of course, mean better improvement for your bottom line as well. When looking at this type of question and answer, I give you the following web designing tactics.
Tactic #1: Measuring Results
We can’t discuss improving results without creating a format for measuring them. When you pay attention to your site’s analytics, you can tune better into real-world results. For example, you may be designing a site, but you may not be involved in development or launching, so you could be out of the loop with regards to receiving information about performance until after it is already live. So, it’s important to request a stats package if this is the case. Analytics provides detailed information about sites you’re designing.
Tactic #2: Usability Focusing
Web designers overlook this aspect more often than any other. Meaning, that design companies fail to recognize how their end product will experience functionality. Focusing on usability is important because designers need to ensure their designs are easy to use, as well as beautiful. If the site is creative, but not easy to use, customers will surf off.
Tactic #3: Planning Improvements
In order to achieve better functionality, we must reconsider the process by which we plan the project. This is where wireframes and maps come into focus. You must go through the process of creating a site map to force yourself to focus upon how your site’s content will flow, as well as how users will locate this information. Sitemaps put the purpose behind designs. Therefore, a design shouldn’t occur without one.
The next tool is a wireframe. Maps plan for content, wireframes are used for the architecture of the site page by page. If you drew a sketch of your site on a napkin and thought this will suffice, it won’t. A wireframe is more sophisticated than a sketch whereby it is a realistic plan for laying out content for all pages on your site. Upon reaching the design phase, this is where the skin is placed upon a wireframe, where content is not planned simultaneously.
Tactic #4: Pay Attention to Developers
When you pay attention, this will help you understand how design decisions impact production processes. With this understanding of how designs implicate a site’s construction, you can better shape your site’s design for better use of budgeting for your project.
Additionally, you’ll understanding what you’re missing out on. Are there design error messages for your forms? Are you designing simple email templates for your site messages? Did you design your links and buttons? Your developer needs all of these key details and elements to understand better your site’s design and how to move forward with your project.