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Viral advertising is spreading as a popular, efficient marketing tool, as consumers increasingly pick and choose what they want to read or watch.
Viral is today’s electronic equivalent of public relations. It’s a marketing strategy that involves creating an online image that’s engages consumers to pass it on to others — spreading the message across the internet like a virus at no cost to the advertiser. Marketers have caught the bug and are increasingly weaving viral components into their marketing plans. Not only is the approach relatively inexpensive, but also it can sometimes be more believable than standard ads.