The one single factor that overrides all other online businesses from all others is their rate of conversion.
When conversation rates occur, this means business. In order to convert, a few correct things need to occur first, including advertising, SEO, social media, and web design. You no longer need to be an experienced website designer to run a site thanks to platforms like Joombla, Squarespace, and WordPress.
The first thing we’re going to look at is how important web design is to conversion rates.
No matter if it is only a landing page or a large website, a good website’s design principles are constant. You must optimize the following designs in order to see improved conversions:
Usability Fostering: Is your website user-friendly and intuitive? When influencing conversion, they are two key factors for design. In order to measure usability, this is determined by how quickly and easily users complete tasks.
There are specific features that will have a direct influence on conversion and, when done right, users will want to take action. Use large headings on vital information pieces, as well as important elements on the page. That way, readers will readers will understand the importance of the nature and content of the page.
Without cluttering the page, place all important elements above the fold. The call to action, navigation buttons, search bar, social media buttons, and social proof all belong above the fold.
When setting up your site, avoid using too many features. Even though it would be considered, “cool,” to contain a number of technological advancements, ask yourself how many of these gadgets on your website actually facilitate conversions. When too many are present, you are actually systematically dismantling your conversion rate.
Avoid using images that are too big when building your site. This will make it take too long for your site to load despite our reader’s love for visual data. However, when they aren’t optimized, your site’s load speed will reduce your conversions because visitors will leave your site. On average, if it takes longer than two seconds for the image to load, visitors will click away.
Despite how important design and images are, your copy should not be forgotten during the site build. Your content is your presentation, pitch, and close all wrapped into one neat package. This entices your visitor to purchase your product or service, and remain engaged enough to remain on your site. Therefore, what your copy says matters.
None of the elements on your site should hide your copy in any way. Instead, the elements on your site should be enhancing your copy. When copywriting is considered an afterthought when designing your website, you will see a notable decline in your conversion rate. Your visitors should be able to determine quickly what your offerings are, as well as what your company is all about within seconds of their first click.
I hope you enjoyed “Web Design for Conversion Rate”, please check some of my other posts.